Thursday, February 9, 2012

The Benefits Of Ongoing Training And Trainer-Oriented Sales ...

Many of the world?s most prosperous companies have clearly and undoubtedly thrived in large part due to continuous training. A business that does not follow proper sales training protocols can only expect to lack in credibility and exposure, a shortcut to failure if there ever was one. Synergy, success and profits from sales can be facilitated if business owners recognize the importance of sales training, and ensure everybody in their team is able to benefit from these training sessions. You may contend that you are regularly offering short sales seminars on an intermittent basis, and that the basic tenets of sales have been inculcated in your staff, but ongoing sales training is absolutely essential in the twin goals of business success and synergy. Ongoing sales training is vital for maintaining the pace with other businesses in your branch and it can also help your company to get ahead of the competition.

Ongoing sales training programs are very important for any business, as they can help salespeople to maintain a good level of sales performance. It cannot be defined as ?synergy? or truly profitable if somebody in the business of sales only improves after one training session before not being trained regularly and watching his or her sales performance go through the motions or worse, start heading south. One of the most awesome motivational posters I have seen highlighted the congruence between sales/marketing and running a marathon ? which is why you have to stress the importance of hammering out more sales through regularly keeping your men and women updated with sales training solutions and new best practices.

Apart from promoting synergy and improving your company?s profitability, sales training programs, when conducted properly, also benefit your business by helping your company keep abreast of the latest marketing strategies, serve as a team building exercise of sorts for your different teams and team members and also keep your entire sales team motivated to perform every day. Ensuring that you are working with an effective sales training program can serve as your company?s ?fountain of youth?, revitalizing it and refreshing it with new perspective, insight and of course, prosperity.

There are two basic types of sales training, the first being self-study oriented sales training, which is usually a series of self-paced modules and the second being trainer-oriented sales training, which is facilitated by a ?sales coach.? The first category of sales training includes multimedia training, tradebooks and textbooks that contain various selling techniques and strategies. Trainer-oriented sales training, on the other hand, is based largely on labwork, a series of different seminars or courses with active class participation. While self-study oriented sales training does have its share of advantages, it is safe to conclude that trainer-oriented sales training programs are far more beneficial to employees, mainly because they are better in enhancing existing skills and acquiring new ones, and because live participation in seminars and training courses encourages the actual process of clarification.

There is simply no way to underemphasize the advantages of these trainer-oriented sales training programs ? trainees, for instance, can hone their skills and stay sharp with regular role playing sessions. Trainees can freely ask all the questions they see fit to ask, and they can freely express their ideas and opinions without fear of being castigated by their trainers ? in fact, participation is much encouraged. You want your company to constantly and consistently hammer out those results, so have your men and women enrolled in some trainer-oriented sales training programs and do so on a regular basis ? because when your company is profitable and all cogs are running smoothly, synergy is sure to follow.

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Source: http://art.redbright.co.za/the-benefits-of-ongoing-training-and-trainer-oriented-sales-training-programs/

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